Epsilon Partners with Alterian for Social Media Monitoring and
Analysis
Leading Full-Service Marketing Firm Adopts New Social Media
Technology SM2 to Enhance Clients' Marketing Strategies
Chicago, November 4, 2009 Alterian (LSE: ALN) the leading
international integrated marketing
platform provider today announced that full-service marketing
firm Epsilon has expanded a long standing partnership with Alterian
by selecting the SM2 software solution to help deliver social media
monitoring and analysis to Epsilon clients. Under a new multiyear
agreement, SM2 will enable Epsilon to monitor communications and
attitudes across the social media spectrum quicker and in a
more structured fashion with richer data.
Epsilon is a leading full-service marketing firm providing
integrated, data-driven multichannel marketing strategies for
clients across a number of industries. With forty years of rich
experience, over two thousand employees and twenty offices around
the globe, Epsilon works with the leading global brands enriching
marketing strategies across a number of channels including email
and digital, direct mail, social media, mobile and more.
"Epsilon has a long history of working with clients to measure
all aspects of marketing activity and determine the best marketing
strategies," said Michael Penney, Executive Vice President of
Strategy and Analytic Consulting at Epsilon. "Social media has
become increasingly important to marketers as consumers adopt new
forums and technologies at a rapid pace. Epsilon helps
clients understand what is being said in new channels and the
implications of those comments and conversations. SM2 allows us to
help improve not just clients' social media marketing strategies,
but enhance their overall multichannel marketing efforts, with the
best and most timely information. We are delighted to be
expanding on our already successful partnership with Alterian."
SM2 is a software-as-a-service solution designed specifically
for Brands and Agencies to monitor, measure, analyze and respond to
social media activity. SM2 offers comprehensive coverage of social
media, automated in-depth measurement and analytics and the
immediate delivery of results.
"The volume and value of conversations on social media are
exploding. Marketers need to move from considering social
media as an experimental channel, and start considering its impact
on the entire marketing mix," said Michael Fisher, Alterian's
Senior Vice President Sales & Marketing, The Americas.
"Epsilon has four decades of expertise and significant experience
supporting their clients with multi-channel marketing strategies.
We are delighted that they have selected SM2 to deliver insight and
analysis of social media to help refine and further improve the
communication strategies that they recommend and deliver for their
clients. We have seen a great deal of interest amongst our
partners and customers in our SM2 offering, and we look forward to
building on the success of our partnership with Epsilon to-date
with this new offering."
About Alterian
Alterian (LSE: ALN) empowers organizations to create relevant,
effective and engaging experiences with their audience that help
build value and reinforce commitment to their brand, through the
use of the Alterian
Integrated Marketing Platform. Alterian drives the
transformation of marketing and communications, making it practical
and cost-effective for companies to orchestrate multichannel
engagement with the individual.
Alterian's unprecedented integration of analytics, content and
execution through industry leading tools, such as the Dynamic
Messenger email platform, SM2 Social Media Monitoring platform and
the award winning Content Management solutions, enables companies
to build integrated communication strategies which create a true
picture of the individual.
Alterian works with marketing services partners, system
integrators and agencies who recognize the need to plan and deliver
coordinated customer engagement services in partnership with their
clients. For more information about Alterian, products within the
Alterian Integrated Marketing Platform or Alterian's Partner
Network, visit www.alterian.com or the Alterian
blog at www.engagingtimes.com.
About Epsilon
Epsilon is the industry's leading marketing services firm.
Ad Age ranks Epsilon #1 U.S. Direct Marketing Agency. Services
include strategic consulting, database and loyalty technology,
proprietary data, predictive modeling and a full range of creative
and interactive services including brand and promotional
development, web design, email deployment, search engine
optimization and direct mail production. In addition, Epsilon is
the world's largest permission-based email marketer. Epsilon
is an Alliance Data company. For more information, visit www.epsilon.com or call
1.800.309.0505.
For more information, contact:
James Walker
Bite Communications
+1 212 857 9374
james.walker@bitepr.com
Karen
Gibbons
Alterian
+44 (0)117 970 3200
karen.gibbons@alterian.com
Jessica Simon
Epsilon
212-457-7135
jsimon@epsilon.com