Alterian's Content Manager exhibits
strong growth in Web Content Management market
LONDON – 02 November 2009 – Today, Alterian reported that it is forging
ahead and exhibiting strong growth in the Web Content Management
market, having added 125 new Alterian
Content Manager customers since acquiring Mediasurface plc in
July 2008. Alterian Content Manager is the Content Management
System (CMS) behind more than 500 customers worldwide, including
WWE, AstraZeneca, Thomson Reuters, Lending Tree and Avis.
This growth is further evidence that the requirement to create
an engaging web experience is driving investment in powerful tools
like Alterian Content Manager from organizations across a wide
range of vertical markets and geographies. Alterian's vision
is to deliver a practical and cost effective integrated platform
which enables organizations to improve engagement with their
customers across any communication channel, inbound or outbound,
based on strategies created using Alterian's powerful analytics
tools. In many cases, the web is seen as the most important
engagement channel, and organizations must move beyond traditional
'brochure-ware' sites to dynamic, relevant, engaging web
properties.
Alterian Content Manager enables this through its ability to
bring the discipline and insight of in-depth marketing analytics
and, more recently, social media monitoring to an organisation's
content management strategy, as well as broaden the user base which
can contribute content through its acclaimed ease of use, and
deliver dynamic content in real time.
This combination gives a content author the context and an
insight into who they are writing the content for, what other
people are saying, the value to the audience of the content they
are preparing and, once published, a clear direction on the
reaction of the audience and how to optimise it.
David Eldridge, CEO of Alterian comments: "Traditional marketing
as we know it is dead. The days of generic brochure-ware websites,
mass marketing, untargeted mailings and email blasts are numbered.
Marketers now need to appeal to the individual and engage with
customers on a one-to-one basis. Engaging with customers in a
two-way dialogue, connecting online and offline channels within an
analytics framework, and fully measuring the value of each
individual customer is the way of the future. With the web being,
in many industries, a critical engagement channel, we are delighted
to be continuing our momentum in the web content management space
following our acquisition of Mediasurface last year, and increasing
our investment in Alterian Content Manager."
Dominic Mills, Managing Director of Auros, one of Alterian's
leading Web Content Management partners in the UK, and recent
regional winners in the Deloitte Technology Fast 50
said, "Alterian Content Manager gives Auros a flexible, powerful
platform that helps us meet the needs of our clients and ensure
that they are getting the most from their marketing
investment. Alterian is a solution that helps us keep our
clients at the heart of the customer engagement process, in which
Web Content Management is a critical element. Alterian's
unique approach to the customer engagement process and the
technology platform and products that support it are what really
sets it apart from the competition and allow us to deliver first
rate solutions for our clients."
Over the past year, Alterian has continued its investment in Web
Content Management by combining the separate Mediasurface Morello
and Immediacy Web Content Management development expertise,
experience and knowledge centres into one Research and Development
centre under the Alterian Content Manager brand. Alterian has
maintained and further developed the products as its Corporate
Edition (Immediacy) and Enterprise Edition (Morello) and has
released two significant releases of each of these products over
the past year, keeping pace with platform technology innovations
and introducing over 150 product enhancements.
New capabilities brought to the market through Alterian's
investment include Page Studio for Enterprise Edition, IE8 support
for both the Corporate and Enterprise Editions, product
localisation for the Corporate Edition, and management of content
translations in Enterprise Edition. Alterian has also completed the
first stage of integration to the rest of the platform, adding
email as a content delivery channel, by enabling web pages and
assets to be used as the content for email marketing
campaigns. This gives Alterian's customers a consistency of
voice across multiple channels, maintains creative governance and
enables sharing and re-use of expensive digital assets.
A customer seeing positive results from Alterian's Web Content
Management software is the Foreign and Commonwealth Office
(FCO). Paul Bute, Head of Digital Diplomacy, at the FCO said,
"We use Alterian's Content Manager Enterprise Edition to power 255
of our websites in 40 languages. These websites provide essential
advice and guidance for British Citizens travelling and living
abroad. They also offer real-time content to audiences around the
world about global issues such as climate change and
counter-terrorism. It is vital that we can effectively target our
web users with the information they need, in a language they
understand, immediately – Alterian allows us to do that."
Looking ahead, Alterian is in the middle of development of the
7th major release of Alterian Content Manager, due for
release in 2010, that will fully leverage that joint experience and
significant investment Alterian is placing in maintaining its
position in this vibrant marketplace.
About Alterian
Alterian (LSE: ALN) empowers organizations to create relevant,
effective and engaging experiences with their audience that help
build value and reinforce commitment to their brand, through the
use of the Alterian
Integrated Marketing Platform. Alterian drives the
transformation of marketing and communications, making it practical
and cost-effective for companies to orchestrate multichannel
engagement with the individual.
Alterian's unprecedented integration of analytics, content and
execution through industry leading tools, such as the Dynamic
Messenger email platform, SM2 Social Media Monitoring platform and
the award winning Content Management solutions, enables companies
to build integrated communication strategies which create a true
picture of the individual.
Alterian works with marketing services partners, system
integrators and agencies who recognize the need to plan and deliver
coordinated customer engagement services in partnership with their
clients. For more information about Alterian, products within the
Alterian Integrated Marketing Platform or Alterian's Partner
Network, visit www.alterian.com or the Alterian
blog at www.engagingtimes.com.
For more information, contact:
Matt Lambert or Jess Latimer
Bite Communications
+44 (0)20 8741 1123
alterianuk@bitepr.com
Karen Gibbons
Alterian
+44 (0)117 970 3200
karen.gibbons@alterian.com