youDb Selects Alterian Technologies
to Improve Delivery of Marketing Campaigns for Clients
Leading Brazilian Service Provider
Implements Alterian's Marketing Technologies to Drive Effective
Campaigns and Improve ROI for Customers
New York, January 5, 2010 Alterian (LSE: ALN) the leading
international integrated marketing
platform provider today announced that Brazilian database
marketing firm youDb has selected its marketing technologies to
help drive effective campaigns for its clients. youDb has
purchased Alterian's
Selection Planner,
Analytical Reporting,
Campaign Manager and
Data Discovery and Visualization products to improve the
quality of marketing campaign delivery for clients.
youDb is one of Brazil's foremost intelligent database marketing
companies responsible for changing the role of marketing for many
organizations in Latin America. youDb has worked with a
number of organizations in the Brazil market who are leaders in
their space including Nestle, Mercedes Benz and Fiat.
"Businesses in Brazil are increasingly beginning to recognize
the importance of well targeted and measurable marketing campaigns
to help drive engagement with customers that results in
dramatically improved sales," said Leonardo Barci, Chief Executive
Officer, youDb. "Brazil is one of the fastest growing economies in
Latin America and businesses need to get their customer engagement
right to capitalize on these huge opportunities. Through the use of
the Alterian platform, we can help our clients have the right
conversations with the right people and turn prospects into paying
customers."
youDb will be using the following Alterian technologies to
implement campaigns for its client base:
- Selection Planner: Designed to improve the
results of marketing efforts by refining the selection and
communication to targeted segments and providing more engaging and
relevant offers to customers and prospects.
- Analytical Reporting: Combining the benefits
of static business reporting with the interactive nature of
analysis to provide insightful analysis across the
business.
- Campaign Manager: Enabling agencies to carry
out working segmentation across millions of prospects and customers
to ensure the best-fit prospects are delivered the most suitable
campaign possible.
- Data Discovery & Visualization
(DDV): Allowing businesses to visualize a
wide variety of patterns and relationships within customer data in
a dynamic manner.
"South American businesses have very quickly begun to realize
that improving the targeting of their marketing campaigns can have
a huge impact on their bottom line," said Michael Fisher, Senior
Vice President Sales & Marketing, The Americas. "The Alterian
platform adds a layer of visibility and flexibility to
organizations marketing efforts, helping them to understand their
customers and subsequently increase the impact of their
communications."
About Alterian
Alterian (LSE: ALN) empowers organizations to create relevant,
effective and engaging experiences with their audience that help
build value and reinforce commitment to their brand, through the
use of the Alterian
Integrated Marketing Platform. Alterian drives the
transformation of marketing and communications, making it practical
and cost-effective for companies to orchestrate multichannel
engagement with the individual.
Alterian's unprecedented integration of analytics, content and
execution through industry leading tools, such as the Dynamic
Messenger email platform, SM2 Social Media Monitoring platform and
the award winning Content Management solutions, enables companies
to build integrated communication strategies which create a true
picture of the individual.
Alterian works with marketing services partners, system
integrators and agencies who recognize the need to plan and deliver
coordinated customer engagement services in partnership with their
clients. For more information about Alterian, products within the
Alterian Integrated Marketing Platform or Alterian's Partner
Network, visit www.alterian.com or the Alterian
blog at www.engagingtimes.com.
For more information, contact:
James Walker
Bite Communications
+1 212 857 9374
james.walker@bitepr.com
Karen
Gibbons
Alterian
+44 (0)117 970 3200
karen.gibbons@alterian.com